LOCATION & CATCHMENT
The Red Dragon Centre is the main leisure hub for Cardiff Bay, occupying a prominent position in Cardiff Bay, one of the city’s most visited and vibrant destinations, and benefits from a substantial dedicated surface car park providing convenient access to the amenities . Situated adjacent to Roald Dahl Plass and directly opposite the Wales Millennium Centre, the Centre benefits from nearby theatre footfall and Bay-side events and activations throughout the year. It forms a key part of the Cardiff Bay Waterfront network and plays a leading role in collaborative initiatives such as the popular Christmas Trails.
The surrounding area is home to a large local workforce, supported by significant commercial development, and residential spaces. Further growth is anticipated with the opening of a new sixth form college and campus facility in 2026. The Centre is easily accessible via excellent public transport links and benefits from proximity to key Cardiff Bay attractions, making it an ideal location for leisure-focused occupiers.
THE RED DRAGON CENTRE
The Red Dragon Centre is anchored by a strong line-up of national and regional operators. These include ODEON, which is currently undergoing a major upgrade to its IMAX screen set to launch next month, along with Grosvenor Casino, Five Guys, and a variety of food, drink, and entertainment brands. The Centre also houses a state-of-the-art gym with a growing membership base, enhancing its appeal to the health and wellness market. It is home to the Heart and Capital South Wales radio studios, which are currently undergoing a full studio refurbishment.
The Red Dragon Centre attracted over 1.7 million visitors in the past year, demonstrating its status as a high-footfall leisure destination. Current performance is tracking 20% ahead of
the previous year. The Centre’s combination of leisure, dining, and entertainment experiences continues to drive leisure visits, supporting occupier success and sustained growth.
The Centre operates a proactive, inclusive marketing strategy aimed at delivering consistent engagement and footfall throughout the year. Events are carefully timed to coincide with film releases, school holidays, and seasonal peaks, with themed decor and immersive activations that generate excitement and social media buzz.
The Centre also boasts a robust digital presence, with strong and growing engagement across social media channels and consistent year-on-year increases in website traffic. This is
complemented by its exclusive partnership with Capital South Wales, offering unrivalled regional marketing reach through integrated radio campaigns. Community engagement remains central to the Centre’s identity, with well-established cultural celebrations such as Eid and Chinese New Year drawing significant footfall and featuring prominently in its annual event programme, alongside events like Pride.
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